Let’s discuss some additional benefits below. For example, you might not know the links on one of your product pages are broken, but a content audit provides you with a reminder to update those links. Running an audit is a chance for you to update the content on your website to improve the comprehension of your site by readers. If search engines have as much knowledge as possible about the content on your website, they'll be able to suggest your web pages to browsers more accurately. For example, did you know that adding keywords to the headings on your site gives search engines more clues about what your web page is about? For example, you might add meta descriptions to your blog posts as part of your current strategy, but if that always wasn't the case, a content audit helps you locate which posts need to be updated.Ĭontent audits also help you find new SEO opportunities for your website. Running a content audit for your website can boost your traffic and improve the experience of your readers.įirst, content audits help you take note of the areas on your website that aren't properly optimized for search engine rank. ![]() Content audits keep an inventory of a website and provide insight into which content to create, update, re-write, or delete. A content audit describes the process of collecting and analyzing assets on a website, such as landing pages or blog posts.
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